FCS 086: John DeMato talks about finding a community,Expert vs. Commodity, and his successful marketing plan!


John DeMato is a lifestyle portrait photographer and image content creator who works with high-level entrepreneurs and thought leaders of various industries to produce high-quality, highly-captionable images that present informational, entertaining and inspiring aspects of their brand to their followers.More than just a photographer, John sets his clients up for success beyond the portrait session by coaching them on how to best leverage their image content for their websites, social channels, blogs, publications, advertisements and various other needs.A former television producer, John has over 17 years of production experience, and has been featured as a portrait photographer expert on several NBC Universal daytime talk and reality shows.

Major Takeaway's

  1. Surround yourself with like-minded people so you can grow and have encouragement.
  2. Become an expert by putting out great and helpful content instead of being a commodity by always trying to get the job by lowering your prices.
  3. Spend time creating content and leveraging what you know, to other people's audiences so you can get in front of more people.


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