FCS 084: Joel Olivo talks about Starting with the end in mind, social media, and lead generation!


Joel Olivo is the founder of Joco Media, a boutique production company in NYC, that focuses on web content for brands and entrepreneurs.

Major Takeaway's

  1. Filling as an LLC gives you $10,000 worth of start-up write off your first year in business.
  2. Start with the end in mind with everything.
  3. Use Thumbtack to get off the ground with some targeted leads that you get to filter through.


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